Hope your day is going well and you enjoy exploring the stories of the collaborations I have been a part of called, work. I think it’s the story I am always looking for and the story to tell of the brand, artist and designer.

I have worked from niche to commercial and learned a lot, but learning is always cycling and I still have more to hear and grow. I am inspired by respect, kindness, hope, and creativity. Oh yes, and joy!

I started working on the portfolio which many people dread, including myself and started writing in a bit more of a design process story than just straight details of the project. The process part is woven in of course because this is a review to see what I can achieve as a designer or director. I hope you enjoy some of “BTS” or “back tapes” about the beauty behind the projects.

Stokke
Senior Graphic Designer

Modicum
sr. Graphic designer

Creating digital graphics and presentations for Google’s launches and live events

Designing digital assets for Gemini

Designing infographics for Google

Conair
jr. Art Director

My role at Conair has ranged from packaging design, instore display, lead in rebrand and art direction on shoots

3D Rendering, Rebrand Art Direction
- Presented to the agency with leadership from CD and was approved for the redesign
- Created guidelines for the the rebrand lighting assets for print and digital
- Refined with the CD for a cohesive look and feel
- Worked with the design offices in China to render out all products based on the guidelines
- Worked and on boarded Rendering Review team to create a streamlined review system

Packaging Guidelines
- Created packaging guidelines and directed all Art Directors the vision from the agency
- Built out a scaling and measuring design system to keep continuity
- I used my background in guidelines to create a visual layout to reference

3D renderings
- Packaging imagery and private label renderings
- In store display and mock ups
- Video animation using cinema 4d (learning)

Photoshoot & Wardrobe Direction
- Design shot lists for photoshoots to keep a checklist
- Curated props and wardrobe to create a lifestyle look and feel
- Assisted in art direction, pose direction and wardrobe
- Assist on photoshoots by the CD and ACD on location and off location
- Post production and managing the retouching
- Created retouching guidelines for on model shoots
- Finalized assets with cropping and digital guidelines as needed

Packaging Designs
- Designed layouts for dryers, private label, stylers, air purifiers and home accessories
- Designed and created 3D renderings of packaging designs
- Designed 3D endcaps and in-store displays

Oscar de la Renta
Senior Graphic Designer

Lead in all graphic design projects (campaigns, digital and print content)
Photoshoot direction (selecting talent, set design, prop design, assisting CD on set)
Research and ideation for shoot concepts and campaign proposals
Pre-production coordination (selecting models, castings, curating freelance team)
On-set assistance with photography, technical consistency and set design
Post-production lead (selects, retouching and layout design)
Lead in-house retoucher (campaigns, editorial, product imagery, social)
Runway assets (run of show, credit sheet, invitations)
Packaging design
Print design and print production (lookbooks, vinyls, in-store signage, ads)
4D rendering and animation for social platforms
Motion and video editing for social platforms
Brand identity redesign
Lead in creating templates for designers to follow
Digital guideline presentation to keep a brand consistency with freelancer photographers
Trim design and guidelines
Special projects (furniture restoration, area rug design, signage)

Giovanni Bianco, GB65
Print Production & Graphic Designer

Designed Lookbooks, Curated Research, Campaign Ads & Print Guidelines for the following brands:
- Miu Miu
- Givenchy
- Marni
- Dsquared2
- Ermenegildo Zegna
- Giada
- S' Max Mara
- Roberto Cavalli
- Versace

Provided print guidelines and ensured every design material was accurate including the following:
- Advertising layouts (DPS and SP), lookbooks, catalogs, invitations, business collateral and packaging
- Due to the confidentiality of the campaigns and work, please review the GB65 portfolio GB65.com

Curated paper types, offset printing, pre-press and various print finishes
Created print documents noting different finished (e.g. varnish, embossing, coatings, etc.)
Created mock-ups of books, catalogs and packaging for client approval (Miu Miu, Zegna)
Adapted advertising Vogue Italia layouts to fit all media layouts (print, web, outdoor advertising, etc.)
Research of fashion, art, design and culture for campaign research and presentations
Managed the brand consistency throughout multiply client campaigns

Teroforma
Senior Graphic Designer

At Teroforma my role as senior graphic designer included leading all design projects from print to web.
I worked alongside the founders and lead the in-house and contract designers.

 Product Development
- Reviewed designers and artists work to be incorporated into a collection for Teroforma 
- Selected a London based artist, Yoni Alter to create the City Shapes Collection with Teroforma
- Placed artwork on dielines and sent to manufactures inlcuding a bill of materials
- Products included trays, kitchen towels, totes and luggage tags
- Oversaw approvals and edits between artist and manufacture
- Prepared final files to send to the manufacturer with a bill of materials
- Created renderings of the products for collateral and web content

Print Work
- Designed the new product catalog
- The focus was to design a catalog for the B2B markets as well as creating a sales tool for reps
- Certain tasks included retouching enviroment and silo images
- Added infographics stating good relations with organizations eg. FSC ( Forest Stewardship Council )
- Reviewed and edited copy to obtain a consistancy throughout the catalog
- Designed a custom program and a packaging reference spread 
- Lead final review for both copy and layout
- Created final files to send to press
- Reviewed the digital proofs (creep due to saddle stitch)
- On press to approve top sheets for color and clarity
- Created and uploaded a digital version of the catalog

Packaging
- Managed a print packaging process
- Re-designed the packaging graphics for the Whisky Stones Collection (included 5 variations)
- Designed and presented prototypes to the founders
- Designed and created final files on die lines sent to press
- Conceptualized ideation new custom packaging options for different retail platforms such as, Indigo and J.Crew
- On press to sign off on clarity and color for Whisky Stones and Whisky Stones Custom projcets which included, Restoration Hardware, Sur La Table and more

 Web
- Designed the Teroforma, Teroforma Wholesale and Whisky Stones websites
- Converted all three platforms from Magento to Shopify
- Retouched product images (environment and silo) and created web safe files
- Selected a web-safe font to keep the brand identity consistent
- Designed promotional web banners and secondary promotional imagery
- Worked on creating HTML emails for Teroforma Wholesale, Teroforma and Whisky Stones
- Designed and uploaded B2B and B2C emails
- new product launches, product, brand and discount promotions
- Analyzed open rate, sales statistics and click map data

Brand Identity
- After designing the new logos for Teroforma and Whisky Stones I decided to present the concept of creating a Brand Book for Tero-Design LLC.
- Designed the new logos for Tero-Design LLC ( including Teroforma and Whisky Stones )
- Researched brand books and revised identities of rebranded companies 
- Added clarity to the brand’s mission and removed areas which brought confusion
- Used a web-safe font for the logos for Google Analytics
- Integrated logos in new packaging, catalog and websites
- Created a Brand Book including a brand guide, designer guide and designer project checklist

 Event Design
- Managed 11-day pop-up pub event to launch Whisky Stones to the U.K. markets
- Event was hosted during London Design Week
- Designed the event logo called Colonial Common
- Designed a promotional product line including hats, t-shirts, bags, matches and temporary tattoos
- Designed large-scale graphics ( both vinyl and large-scaled prints ) that were placed around the space
- Worked alongside the installers and freelancers to create a proper look and feel of the Whisky Stones brand
- Served as brand ambassador throughout the duration of the event

Vitra
Graphic Designer

Designer of Vitra’s inaugural Architectural Binder, a 242-page product catalog.
Primary decision-maker regarding product placement, product descriptions and narratives, and overall layout
Worked alongside the Director of North American Sales on promotional projects
Contributed to Vitra’s product catalog for ICFF from conception to execution
Coordinated all of the logistics for Parson’s Annual Student Design Fair hosted at Vitra’s New York showroom
Designed bid packages with the contract deparment for clients such as Goldman Sachs and BMW Group
Designed store graphics for New York Showroom
Collaborated with interior designers and assisted in managing the store layout
Assisted in designing window vignettes for its Meatpacking District showroom
Designed the company training manual for Vitra dealers
Work alongside the Vitra home and contract departments to help promote the brand in the US