Giada Campaign

I created print guidelines for the Giada Campaign photographed below. The garments and photography were so simply stunning and this is where I learned that a corner can become quite something with the right garment, talent and eye of a photographer. This beautiful studio campaign then was modernized with a multiple effect of a marigold yellow to add a sense of art to the art fullness of the pieces. I collaborated with the designer to make sure this multiply effect was produced properly on print and digital platforms. This was another inspiration and guide to how minimalism allows clarity and focus. And this was the perfect curation for the Giada Campaign.