Campaign Guidelines
Lead designer on all Campaign Guidelines for all the campaigns in which the studio was creating. Here is an example of one of the guidelines for the client, Miu Miu.
This entailed creating a system on how to hold the photographer’s Alasdair McLellan crops whiling insuring the layout followed the approval of the Creative Director.
This was an amazing opportunity and I learned so much about photography as well. My role was to create a design system to hold to the layout and redesign it to fit multiple sizes, platforms and mediums.
The document is 300 pages but was worth all the overtime to produce a system for the multiple spreads and layouts. And was one of my favorite projects of my career.
A nice little fun memory from this project was everyone was saying we need more Amanda and if memory serves me right she made about 90% of the spreads. There was also an image of a deer in the collage set that everyone just referred to as Bambi. The collage was a lot but the end result was exceptional, then going forward the studio moved on with making collages for Miu Miu.
