Worked alongside the owners and Digital Markets Director to selected a template to build the new Whisky Stones B-to-C site.

My role was to populate the web content, including the revised logo, and the look and feel the co-founders truly wanted to convey.

Ideation Process for creating the new Whisky Stones logo: The word "original" was essential to the company's promise of being the first to bring Whisky Stones to the marketplace in 2007. The owners really wanted to state the originality of the product represented in the logo. The Press Style font was chosen to soften the look and feel and to make it appear as a stamp in bar essential history.