PRODUCT DEVELOPEMENT — Lauren Hutnick

New Product Development with Yoni Alter's City Shape Collection

We decided to include a total of 9 city shapes to launch at the NY NOW SS2015 show.

This included cites shapes representing Boston, Brooklyn, Chicago, Montreal, New York, San Francisco, Toronto, Vancouver and Washington, D.C.

Below is display artwork being sent to the manufacturers on the die lines. The new products included kitchen towels, birch-wood trays, birch-wood luggage tags and totes.

Dielines for the Luggage Tag, Kitchen Towels and Trays

Luggage Tag Dieline

Kitchen Towel Dieline

Ideation Work - Matchbox Holder

Inspiration for this color series came from the Swedish Match Box - Original Artwork.

Inspiration for the bright-color series derived from a fashion-trend analysis and successful products currently in the marketplace.

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